2014 is the year of Social Media Marketing

Most businesses have heard of Social Media Marketing, but because of the time involved, very few are embracing it to get the full benefit as a marketing strategy, (so far!) Social Media Marketing is the promotion of your products or services via sites like Twitter, Facebook and Google+  to improve your online presence. The common misconception is that social media marketing is about getting new customers from Twitter or Facebook etc. This is only a small part of the strategy. There are some massively important benefits from a correctly embedded social media campaign; .

• Enhancing your businesses credibility - You will see an increase in your website conversion rates. People are re-assured by the presence of a regularly updated Twitter feed on a website (in hours, not days). It shows professionalism and authority in your industry.
• Engaging your visitors - It is highly important to engage your visitors and provide a quality user experience whether on your Social Media pages, on your website or any other part of your online presence.
• Getting ahead of your competition -  Most of your competitors will probably not be doing a good job of embracing social media, so this is your chance to get ahead. If they are engaging people well in the social networks then you must get involved or you risk being left behind and losing your audience to your competition.
• Return on investment - You will never see a better return on investment than a well run social media campaign. Google is now returning social media results in it’s search engine results pages and Twitter and Facebook have literally billions of users. You can get access to this market for a tiny monthly investment when compared to other marketing channels.
• SEO (Search Engine Optimisation) - Google has placed more and more authority to websites with a good social media presence and a large number of "social signals". We have found that the very best way to get an SEO benefit from your social media campaign is to embed your Twitter feed into your website, using php rather than javascript. This constantly changing text will help move your website up the search rankings, resulting in more web traffic and more sales. We will embed the feed into your site in the correct manner so you get the extra benefit.
• Simple user console - The service provides a simple user console so you can see tweets and posts a week in advance of being published. You are also able to schedule your own sales tweets and posts here which we recommend every couple of days.
• Saving your time - Our low cost service will literally save hours of your time which is much better for you to be putting into your business. To write 4+ scheduled tweets and 2 industry specific quality posts would take most people in excess of an hour and a half a day. How much is your time worth?

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